Softline UK distribute Apple Macintosh software and peripherals to resellers in the UK and across Europe. They required a website that would act as a product information resource for its resellers and end user customers. The site needed to display detailed information for over two hundred products in various product categories. The product information also needed to be kept up to date very easily as well as adding new products, resellers, news articles, product spotlights and more.
The site was developed with ASP.net linked into a bespoke MYSQL database. Softline were using Filemaker Pro to handle all their product information, so we were able to use this to create an export routine for them to easily update the website in-house.
We work closely with Softline's in-house marketing department on a number of projects including their Softline Presents exhibitions and other magazine advertising.